The Science Behind Scent Marketing

Olfaction, the sense of smell, is the process of receiving volatile chemicals that flow through our nostrils from the ambient air around us. Each odor has its own molecular shape, and finds a unique set of receptors within the human olfactory system. Humans have over one thousand of these odor receptors, and can easily identify over 10,000 individual scents. Scent marketing works to create specific responses in the consumer, and scent branding can help to imprint a custom pleasant smelling scent formula into the memory directly into the consumer’s emotional center. The olfactory system accomplishes several complicated tasks: Distinguishes the nature of the odor, Identifies and responds to the concentration of the odor, Distinguishes a new odor from the background environmental odors, Identifies the odor across different concentrations, Communicates the signals to the brain through a variety of receptors

The olfactory system accomplishes several complicated tasks: Distinguishes the nature of the odor, Identifies and responds to the concentration of the odor, Distinguishes a new odor from the background environmental odors, Identifies the odor across different concentrations, Communicates the signals to the brain through a variety of receptors.

2018-05-10T21:55:33+00:00