Contact 2018-05-10T21:55:32+00:00

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Lavender increases alpha waves in the brain which is associated with relaxation.

What are the most invigorating scents?
Peppermint essence is used to energize and revitalize.

There is a lot more to scent branding than just creating a pleasant aroma, or transmitting the aroma of a product. Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses, because it is processed first by the limbic system, the same part of the brain responsible for memory, perceptions, and emotions. The other senses are first directed through the analytical part of the brain, before indirectly reaching the emotional sphere. So scent is a more primitive sense, and science is discovering that scent plays a much larger part in influencing our emotions and decisions. In fact, Scent has the Ability to: Enhance Mood, Increase Excitement, Enhance Learning, Trigger Memory, Enhance Recall, Reduce Error, Decrease Anxiety, Increase Brand Loyalty, Trigger Desire, Cancel or Mask Other Scents and Indicate a Direction.