There are certain scents -- warm cookies, fresh-cut grass, salty air -- that evoke powerful memories and can alternately make someone feel cozy and content, energized or just plain happy. It was only a matter
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If you stop and try to think how your workplace smells, can you identify a specific odor? Or can you at least remember how you feel when you think about it? We find it really
With over 26 years in the Business to Business service industry, Profit-On-Hold has grown to include in our suite of services Airwave Scenting - Scent Branding. With a name you can already trust and a
Olfaction, the sense of smell, is the process of receiving volatile chemicals that flow through our nostrils from the ambient air around us. Each odor has its own molecular shape, and finds a unique set
Scent can be used in a wide range of applications, for example, to: Increase Sales: Customers stay longer in a pleasant smelling space. Studies have shown up to 44% longer, or Elevate Mood: People who feel good
The smell of success, for one shop, is cinnamon. Who knew? As more shops add odor, the battle for noses is getting intense. Restaurants are adjusting recipes to make aromas more concentrated and pleasant. Stores
The most powerful link between the human sense of smell and consumer behavior can now be harnessed to create an environment where consumers spend more. Our sense of smell is the only sense that is